Introduction
Introduction
Cigarette ads were made in the 1950s to look romantic and sexy to appeal to their ad base. In the photograph above the ad says “live modern smoke modern.” This could mean to smoke these cigarettes you will have a modern family life and a modern life style and what people wanted back in the 1950s. *To appeal to consumers, “cigarette marketers have created distinctive brand images often relating attractive lifestyles to cigarette brands.”[1]* Today bans have been put on marketing ads on television and magazines but some critics say the bans are good for the cigarette companies. Youth in particular are drawn to smoking, and since the 1950’s when people starting to take notice that cancer was a main concern out of smoking [2] “numerous governmental efforts have been made to regulate cigarette advertising, many of which have been motivated by concern about smoking by youth.” [3] With this generation not having smoking ads why do they still have the same ideal appeal to smoking as the ad generated back in fifties?
Picture: Playbill The Most Happy Fella September 3, 1956
[1] http://links.jstor.org/sici?sici=0022-2429%28199201%2956%3A1%3C22%3APAAAOM%3E2.0.CO%3B2-B
[2] http://www.cato.org/pubs/regulation/reg20n3d.html
[3] http://links.jstor.org/sici?sici=0022-2429%28199201%2956%3A1%3C22%3APAAAOM%3E2.0.CO%3B2-B
